Publications
Betty’s publications range from her semi-academic book ‘Games and Gamification in Market Research’, white papers for academic journals, to think-pieces published for online and print.
This some (but not all) of Betty’s work as published in magazines, journals, and other locations.
Hire Betty to write a contributing piece for your publication today
Get in touch via the contact page.
The Future of Research Through Gaming
Yes, folks, this is the paper/talk that started it all.
This paper, which I presented in my early 20’s at the CASRO conference (CASRO no longer exists, sadly) in Las Vegas, got a standing ovation. I couldn’t believe it.
From there, it only made sense to call my business after the paper/conference talk that started it all; “Research Through Gaming”.
At the request of ESOMARs’ ‘RW Connect’ or ‘Research World’ magazine, I produced a condensed version of this paper as an article for their website. Their then marketing lead, Adam Warner, emailed to say it was the most read article on their website, ever.
So, have a read of the paper on Academia.Edu here
and you can watch my nervous 20-something year old self share the paper in Las Vegas here:





![gaming[id-1829842]](https://www.bettyadamou.com/wp-content/uploads/2022/01/gamingid-1829842.jpg)
