Awards & Recognition
NGMR Award Win for Thought Leadership in the Disruptive Innovation category, 2015
Betty Adamou and her company Research Through Gaming won this prestigious award with NGMR (Next Gen Market Research), and we couldn’t be happier!
Thank you NGMR, and to Tom Anderson and Kristin Luck for their extremely kind words.
Betty was kindly invited to attend the event NGMR award ceremony in Orlando, Florida to pick up the award in person, so she thanks Kristin Luck for accepting the award on our behalf while Betty was making ResearchGames back at HQ (and working on her PhD!). Huge congratulations to all the winners in the different categories at the 2015 NGMR awards and double congratulations for a 58% increase in submissions from female researchers and innovators!
Betty Adamou launches not-for-profit female empowerment organization – the Not Sorry Club in 2021,
with interview on BBC Radio Suffolk
In January 2021, Betty Adamou launched the Not Sorry Club; a currently online-only group encouraging women to be less apologetic, and eliminate unnecessary ‘sorry’s from their vocabulary.
Within 2 weeks of launch, Betty was invited on BBC Radio Suffolk to talk about the Not Sorry Club, why it’s important, and what the future holds.
The Not Sorry Club can be accessed via Instagram and our website.
Listen to the 9.5 minute BBC Radio Suffolk interview between Betty and journalist Jon Wright here: http://bit.ly/BBCNotSorryClub.
Betty’s article “The Importance of Celebration” created as an event for the second time with the Lean In organization
Lean In is an organization founded by ex-Facebook powerhouse Cheryl Sandberg. The Lean In Supper Circle is the events part of the organization, where women of influence are invited to share their ideas, work, and guidance with the Lean In Community. In 2020, after hearing about Betty’s success with her article-come-event ‘The Importance of Celebration’ with the Women In Research (WIRe) group, the Lean In group invited her to share her article and activity-based event online. There was laughter and tears! We thank the Lean In Supper Circle group for the invitation!
ESOMAR Insight250 board interview Betty Adamou as winner
Announcement of book translation in Portuguese and Spanish by end of 2021
In 2020, Kogan Page Publishing announced that Betty Adamou’s book, Games and Gamification in Market Research will be published in Portuguese and Spanish in 2020 and 2021. Thrilled!
Games and Gamification in Market Research book launches, 2018
In November 2018, Kogan Page Publishing launched ‘Games and Gamification in Market Research’ to wide industry acclaim. Full industry peer feedback can be found here.
Best Chair award for Virtual Reality session at MRS Conference, 2018
Betty Adamou was invited to chair the Virtual Reality track at the MRS IMPACT Annual Conference, and invited ground-breaking game studio UsTwo Games to keynote this session. Following, that, market research agencies and their clients shared their uses of VR for market research with eye-opening results. Betty prepared a speech for this session talking about the evolution and meaning of VR in and outside research, and facilitated a panel discussion and Q&A between speakers and audience.
The PDF listing all winners in various categories can be found here (p40).
MRS IMPACT Annual Conference: Best Newcomer Presentation Award for Fashion Sustainability ResearchGame case-study presentation, 2017
Having never spoken at an MRS Annual Conference before, Betty Adamo was eligible for the ‘Best Newcomer’ award, and was nominated by MRS judges as the winner for her case-study based presentation “Fashion Design and Sustainability through ResearchGames: How a ResearchGame helped women design their own activewear apparel, and can pave the way for waste reduction in fashion”. The case-study was based on Betty’s work with global Fortune 500 portfolio fashion brand, ‘VF Corporation’.
Named in Heinz Marketing as Top 50 most influential people, 2014
User an ‘insider score’, Heinz Marketing worked with Little Bird to compile this list, ranked order are the most influential people talking about Marketing and Market Research online.
The full list can be accessed here.
In the Top 25 Influential Market Researchers, 2014
In 2014, Betty was thrilled to be named among her market research heroes and heroines in this ‘Top 25’ list, produced by Lieberman Research Worldwide (LRW) and publicised on the GreenBook blog here.
Named “Researcher of the Future” by esteemed conference organization, CASRO
GRIT Top 50 Most Innovative firms, 2014
Entrepreneur of the Year Award, 2014
20 most influential market researchers and insight professionals, 2012
Named in the 20 Most Influential Market Research list produced by Research Live magazine in partnership with Dollywaggon.
Read the full list of influential professionals here.
Ginny Valentine Award
Within the first year of starting Research Through Gaming, Betty Adamou was nominate for, and won, the Ginny Valentine Badge of Courage Award for Entrepreneurial Spirit and Bravery in Research.
Watch the nomination here from thought-leader Ray Poynter; esteemed industry voice and Founder of NewMR and The Future Place.
“Everyone once in a while you meet someone whose energy and passion for their work inspires you.
Betty Adamou and her company, Research through Gaming, have brought real value to our members and the industry at large through her blogging, hosting of events and continuous support of our initiatives.
Her company, Research Through Gaming, is without a doubt one of our key ‘go to’ Gamification partners and we look forward to future collaborations with them!”
– Erika Harrifod-McLaren, Communications Manager at The International School of Amsterdam and Strategic Corporate Communications Manager ESOMAR.
“Occasionally we are all blessed with meeting true visionaries;
people like Steve Jobs, Mark Zuckerberg, etc.. before they become household names.
Betty is one of those people. Her uncompromising vision, enthusiasm, and ambition WILL transform the way market research is conducted one way or the other. I have no doubt that within 5 to 10 years she will rise to the top as one of the great success stories of not just market research, but of the emerging culture of consumer engagement we find ourselves in.
If you don’t know Betty you should; one day you’ll be able to say ‘I remember her when…’”
– Leonard Murphy, Senior Advisor Gen2 Advisors, Editor-In-Chief GreenBook Marketing Research Directory, Chairman and Founder Insight Innovation Exchange.
Get in touch
Want Betty to design and project manage the development of a bespoke game? Or fancy learning from Betty from her workshops, lectures or seminars? Get in touch for a rate card and a chat.